Strategic URL Placements

You have to use a plethora of platforms to promote your URL links to generate backlink traffic to your website. You can use a combination of platforms such as directories, social media, banner ads, content promotion, business networking websites, discussion forums, social media profiles and niche platforms to get media diversity and place your URLs. For better results, you have to place your backlinks at contextual platforms and relevant blogs.  

Moreover, the more diverse the media that you place your backlinks on, the wider will be the diversity of your audience. For example, if you have a website that sells multiple products or services that appeal to wider audiences, then you have to reach out to diverse platforms to reach out to these diverse audiences.

Multiple Directory Listings

If you list your business in popular directories with proper keywords in the description and alt text for images, your business gets found easily. Your business profile listing should be complete with input details such as features list, address and contact details with location map listing, business categories, website links, products, video links, etc. 

Backlinks to your website through banner ads are an added advantage. 

If you have a Featured Listing in the directory, your listing gets more number of clicks and visits than a free listing or simple paid listing. A Category Topper Listing gives enhanced views for your business in your niche.

Multiple directory listing in both generic, niche and local directories gets you increased footfall to your business listing and increased backlink advantage.

Market Segmentation & Backlinks

Selecting Marketing Tools based on Markets

According to the nature of your business, you have to choose appropriate tools such as export directories, national directories, regional directories, city or local directories, B2B directories, local directories and blog sites. Your website is a basic necessity for digital marketing. You can use Business Networking platforms to nurture audience and generate leads.

As market segmentation means slicing your whole market into small homogeneous marketing segments and targeting each segment with tailor made common promotional message and targeting methods. Select marketing tools that are relevant to each specific segmented market with the right content distribution strategy will improve results. 

For example if you want to reach out to young audiences, you can use photo/image  sharing platforms like Instagram for effective reach. Ideal products to promote in these types of channels or platforms are lifestyle based products and services.

If you are promoting products and services for the business market or professionals like ERP Software or a technical product, you may use image sharing websites like Pinterest where people do product research. In this case, Instagram will not be an ideal choice. To get inbound leads, you can go for paid campaigns like Google PPC Ads that people could retrieve your business through search phrases and keywords.

Selecting Marketing Tools based on Business Goals

Based on your Short term and Long term branding and sales goals, you can plan appropriate tools. 

For example, if you have opened a cafe in your local area and want the local crowd to know about your new store, Google PPC is not the right tool. Google PPC is not a quick promotion tool. In this case, you have to Facebook Local Targeting Reach Out Ad plan. FB Ads help you in the local promotion. You can reach the local audience with pin code or zip code wise with FB targeted ads giving you instant results. 

But, you should not have the misconception that there are exclusive short term and long term tools and that they are mutually exclusive. Some tools come in handy for both short term and long term promotions. 

For example, local directories and local classifieds are both local area promotion media platforms. While the local directory is a long-term platform, the local classifieds site is a short-term platform with limited time listing for up to 15 days.

Niche directories like job portals are meant for specific categories. Micro blogging sites are used to promote trending topics with instant results. Like long term sales goals can be achieved through eCommerce portals and B2B directories.

While social media is used for sharing fun based posts, Case Studies and long articles are for Content Marketing purposes to effectuate serious business deals. The tone and style in Social Media and Article sites significantly differ.

Choosing the Right Online Platforms

• Choose platforms or directories or online media that are frequently updated.

• Choose the platforms that are specifically positioned to cater to specific markets and target audience.

• Choose websites and platforms that already have huge traffic flow.

• Choose websites and platforms that show up in Google results for your niche keywords with consistent results.

• Choose blog site for content promotion that covers your target audience extensively or covers your niche subjects elaborately

• Choose Guest Post websites with good traffic and exchange your quality content for backlinks Link building Agency .

• Buy backlinks in websites of subject matter experts with high content relevancy and high Domain Authority.

• List with Business Directories that offer flexible or custom packages that your business gets better visibility and promotional support such as niche categories, banner ads, video promotion and content publishing.

Conclusion

It’s no matter what your products or services are. Your only ultimatum has to be to connect with the right audience for the right purpose. So, the selection of the right digital marketing tools will only help you realize your marketing objectives. Your knowledge on the scope and functionality of each digital marketing tool that you will use determines your campaign’s success.

Get Perfect Link Building services here: https://perfectlinkbuilding.com/contact-us/

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Many-a-times the business enterprises end up lowering their price to build their business. Have you ever asked yourself – what is the point in reducing the price to achieve more sales? Anyone and everyone can achieve more business by lowering their price. This is not rocket science.

Lowering the prices of your products and services will only attract the customers who do not value or appreciate the complete price. The price solely drives these customers. Hence, if they required paying the whole price, they would not do it.

The customers who get propelled by the price would tend to leave once you hike the price. The major problem with these customers is that they are needy customers. They do not understand the value and would bug you, again and again, the complete time they would be carrying out business dealings with you.

Hence, you need to keep your prices reasonable and still be able to attract customers. Are you confused about how to achieve this? Well, read on this article to know how to make your prices attractive to your customers.

Tips to Make Your Prices Appealing to Your Target Audience

1. Pricing isn’t about affordability; it’s about positioning

The biggest myth related to pricing is that it has to be affordable. Affordability is a relative term. Your aim should be convincing your target audience that your service is worth the designated price. Remember that it is not about figuring out an acceptable cost that the consumers are willing to spend.

2. Offer a guarantee of money back

Every transaction has some amount of potential risks. However, if you try to lower the risk, you can make a more attractive offer. The best method of minimizing the risk is by offering a guarantee of money back. This builds up trust and sets up an excellent win-win situation. If your customers try your services or products, they would yet be safeguarded from the negative financial results.

3. End your price with “9”

There is a good reason as to why a huge number of price tags end with “9”. It is proven scientifically that the odd digit “9” tends to make the customers feel that they are getting a discount or a bargain. So, if you are unable to decide between a rate of 99 or 100, consider going with the former.

4. Offer installment plans

Your customers will tend to love the installment plans. There is something attractive about being capable of paying a big price little by little. You can even make use of this tactic for making your product appear much more affordable.

The Final Words

When you initially plan to launch your very own business, you may find things a bit rocky. You may tend to get confused with the pricing. However, you need to build a smart pricing strategy. Remember that good services and products are priced for a reason. They have price rates that develop with time. Hence, lowering your prices should not be your motive. Rather making the same prices attractive should be.

The post How to make your prices more appealing to your customers? first appeared on Techno Polevsm.

Work is one of the most important virtues of an individual’s life and is essential for helping a person in realizing the true value of their work and self-capabilities. Imagine the situation of a woman working six hours in the office every day and attending official calls at family dinners or personal outings followed by dealing with demands for additional hours of work.

Such an employee would be most likely to experience burnout thereby losing her productivity and even lose her connection to personal life. This example clearly shows the detrimental impacts of the lack of a work-life balance. So, in the following discussion, let us evaluate the prominent reasons for considering the significance of a work-life balance and how it can be accomplished.

Establishing the significance of work-life balance

Before moving ahead with discussions regarding the ways to accomplish a work-life balance, it would be imperative to focus on the main point of this discussion. Work-life balance can be defined as a state of life in which the professional and personal aspects are kept away from each other without neglecting any one of them.

For example, troubles in personal life should not get in the way of completing professional duties, and professional tasks should not come in the way of addressing responsibilities towards friends and family. The different reasons that can be used for describing the necessity of work-life balance could provide a sense of urgency about keeping the professional and personal lives apart from each other.

The threat of health issues

The outcomes of working continuously and consistently for longer periods could not only put an employee at the risk of becoming dull and passive but also cause prominent health issues. The continuous hours of work could lead to an increase in stress that is subsequently responsible for frequent complaints of illnesses due to the weak immune system. Therefore, it is essential to find a balance in the time and effort required for a specific profession.

Never mess with productivity

Continuing on the necessity of work-life balance mentioned above, it can also be stated that work-life balance improves productivity and hence it should be taken into account with the utmost attention. The prospects from a healthy work-life balance could help accomplish tasks on the professional front without too much effort.

For example, an employee returning after a break of a few days could find it very easy to get their way around tasks which may have seemed difficult earlier. It is not always about finding a solid difference between work and home– Finding the balance is crucial!

Leaning on benefits to learn

The other benefits that can be obtained from a plausible work-life balance point out towards opportunities to become a rounded individual with diverse interests. Getting some time off from work would help a person to learn new skills and practice new hobbies that can improve the capabilities of an individual. Subsequently, these experiences could contribute to the development of the overall personality of an individual.

It can be quite hard to achieve and maintain work-life balance because it’s not as easy as it looks on paper! While flexible working hours and trust of management shown on employees are reliable instruments for management to achieve work-life balance, employees should also follow certain precedents to maintain the desired balance between their personal and professional lives. Creating specific boundaries and the abilities to say ‘No’ to certain tasks can be a starting point for such cases and can develop gradually with a positive attitude towards work as well as life!

The post Why having a work/life balance is important? first appeared on Techno Polevsm.

The reign of digitalization has made the consumers more active over the internet. They conduct online research before they trust a brand. The consumer of today is smart, bold, and the sole decision maker. If you want your brand to be the decision of your prospective customers, you need to be present right there, on the internet. Your brand can be established online through a dynamic and robust business website.

A well-built website can help your business to grow. So, now the obvious question that you may ask is- what can a website do for the growth of your business? Well, everything. An engaging, interactive, informative, and influencing website can do everything it takes for a business to grow and prosper. Still in confusion? Read on to find out the answer to your question.

4 Ways a Website Can Trigger the Growth of Your Business

1. A website can introduce Your Brand

The truth is, people, do not purchase from businesses. They purchase from the people they recognize, love, and trust. Unless your brand is selling something inexpensive, most of the consumers will not dump, in their hard-earned money without having an idea about you first. You can let consumers get an idea about you and your business by scheduling phone calls, meetings, and consultations. But, what if your website can do everything for you? You will just be the happiest, right?

2. It Can Draw in Traffic

Once you establish your business website, spread a word about the same, new customers would start finding it and referring it to the others. Then your website can do the rest of the things. It can give them all the information that they need, engage them, convert them, and make them make a purchase. However, the first thing to all this is driving in the traffic. Make sure your website is built well with powerful SEO that can help you in getting customers on your site.

3. It Can Help You Make Sales

If you do not like selling, then let your business website do it for you. If it is built and organized properly, your business website can:

• Preach the advantages of purchasing your products and services.
• Answer the questions of your prospects.
• Address their objections.
• Make them take the necessary action by signing up, and purchasing.

4. It Can Help You Follow Up Forever

Some customers may be just interested in the things you are selling, but they might not be ready to purchase right now. Or a customer might not require your services and products once again for some time. But that does not imply they would not purchase the thing eventually. And at the time they require the thing, you need them to get back to you. The easiest method of doing this is by sending automated emails.

Tips to Build an Effective Business Website

1. Aim at appealing design.
2. Make sure your website is responsive.
3. Put efforts to update your website constantly.

The Final Words

A website has every power of making your business grow. It can help establish your brand on the internet, drive in your target audience, and make conversions. That being said, a website also can deteriorate a brand. Hence, make sure that your business website is well-built, goal-driven, and customer-oriented. An effective business website is the one that is responsive, user-friendly, appealing, and engaging.     

The post How your website can help your business grow? first appeared on Techno Polevsm.

Giving the best services and unique experience to users is the ultimate goal of all IT companies. Besides, it is the only way to flourish and grow. Therefore, user satisfaction is the ultimate key to expand a business. But what most companies do not understand is how to customize their IBM I apps in order to improve the user experience. So, if you’re interested in learning about the best services that can help you in customizing the current applications with innovative ideas in order to engage more users and increase traffic, read through the guide given below.

4 Unique Services That Improve IBM I Applications

IBM i is actually an operating system. And the apps that you download on this system are precisely called IBM I apps. However, none can deny that there is a serious competition that goes on between IT companies to grow their market. Thus, you must take help of the following 4 services in order to improve your existing IBM I apps. Scroll down to read more!

1. GUI And Web Interfaces – GUI or graphical user interface is the most modern web interface that offers a delightful user experience with the help of graphical icons. It also augments the look of the website further with the help of visual indicators. Therefore, the overall experience is much different and smooth than the one provided by a text interface. As a result, it attracts more users since the website looks more professional and well maintained    
2. Automated Tools – Automated tools help a business grow by increasing staff productivity and eliminating the risk of data-stealing by notorious employees. Besides, since automated tools manage all the applications, the process of understanding how the business works become easier for new staff members onboard
3. Database Modernization And Management – Database is the digital warehouse of a company where all the information about the business is fed and stored permanently. So, when you use modern automated tools to improve the efficiency of the database to make it compatible with more languages, it increases the reach of your niche. This is because the modernized database has the capability of synchronizing even older interfaces with newer technology that, in turn, reduces the upgradation cost
4. Improved Strategizing Capability – Coders hold the key to giving users a better navigation experience. However, with the advancement in current technology, the IT industry is facing a serious threat of having coders that lack in skills with older yet important programming languages like COBOL and RPG. However, automated tools by Fresche Solutions help in integrating old languages with the newer ones to compensate for the lack

The post Different Ways In Which You Can Improve The Performance Of IBM I Applications first appeared on Techno Polevsm.

Not everyone writes the same. Some people are creative, are cunning with words and do create the most unique structures, adapt sentences and commas to create compelling stories while others make science terms and hard subjects seem fun with their style. Each individual who picks up a pen or types on a keyboard, has the potential to be a great writer. But what is your level of originality and how original is your writing now?

How to check?

It’s not that hard, really. The best and easiest way to check is using an originality checker. An originality checker is special software or tool designed to compare your writing against other sources. Simply sign up, upload your paper and start the scan. If what you wrote matches anything on the internet or indexed through databases – the text originality checker is definitely going to show it. These checkers have enormous databases with more than 10’s of trillions pieces of content.

That’s not everything

Software only shows you the technical stuff. Writing accurately and not using the same templates is not enough to be able to claim yourself as an original writer. You are going to need approval and recognition of readers. Use anonymous forums, give it to the teacher at your writing class, share it with friends etc. They will give you tips or critique, just take it with a kind heart. Writers, arguably more than anyone, cannot cope with critique. Use it to your benefit and fuel the creative fire. Just to make sure we will tell that the most common critique is for:

• being too pretentious
• rambling too much
• not getting the point across
• not memorable
• good just not great

Deal with the evaluation and prepare to write better tomorrow.

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(To know more about local searches, click here.)

Local search is starting to be relevant because of the rise of mobile phones. With business owner’s approval, search engines like Google can track your business location which allows them to the local search result based on your current location. It enables business owners to update their business information on different local business review sites without manually logging into each website.

Setting up multiple business directory listing is very tedious and time-consuming. It takes away a lot of listing problems by allowing business owners to create or claim listings for their business in over 60 local business directories and setting up just one profile. The question is, “Should you use Yext or other Yext competitors for that matter?” The answer is a big, resounding YES!

The pros of using Yext

Right now, Yext is managing at least 65 local business directories. When you change your business profile on Yext, it immediately appears on all the business directories connected to it. Some well-known sites connected to Yext include Apple, Citysearch, Bing, Facebook.com, Google.com, Foursquare, Kudzu, Hotfrog, MerchantCircle, Mapquest, Citysearch, Superpages, Yahoo.com, Waze, and Yelp.

Using Yelp would be very beneficial to many start-up companies as well as small business enterprises because most small business owners do not have enough time or skills to manually setup lots of profiles and accounts, one-by-one.

If you make profiles manually on websites mentioned above, it will take at least an hour. It includes putting business name, business hours, business description, form of payment, categories and photos. Manually inputting details on every profile is very time consuming and undesirable to say at least.

When you are using Yext, you can have at least 60 profiles set up in a matter of minutes, and you are not manually setting up each local business directory listing. It would have taken 10 – 20 hours for people to manually set up an account or change all their business directory listing that is managed by Yext.

Besides, the long setup, people would have to wait for months to be approved and published by the website administrators. If you have a business that has a duplicate listing, it can suppress those listings if you subscribed to their duplicate listing suppression plan. If you don’t know how to remove a duplicate listing, you will have to do some research on how to delete duplicate listings from Google, Yahoo or Facebook.

Do you know how much time you will waste doing that? Everyone knows that it is not the most straightforward task to do. It will take at least a few weeks before every duplicate listing of your business will disappear.

If your business’ website, phone numbers or address changes, you can change this information in minutes using Yext, instead of spending hours and hours of manually adjusting the information one-by-one. Another benefit of using the software, is that you can get a free upgrade on some websites connected to Yext.

For example, if you want to set up a free profile at www.ChamberofCommerce.com, they will not make your profile public unless you will upgrade your account to one of their paid services. Another example would if you want to register in Superpages, you need to pay the premium account to add a YouTube video to your Superpages business listings.

The cons of using Yext

If you are using Yext, you should be prepared to pay a significant amount of money to have full of their services. It does not have monthly plans. You need to spend at least a whole year of their services, upfront, which is around $500 to $1000.

If you do not renew your Yext account, all of the listings that you made and set up through their dashboard will revert to the way they were before you used Yext. Also, all the suppressed duplicate listings will come back. If you spend some time to set up all your profiles on all of the business review sites connected to them, they will overwrite those profiles.

(Click here if you want to know how business review sites affects a brand.)

For example, if you have already set up a Yelp account, complete with descriptions, they will overwrite that with the description that you put on their website. If you don’t want your Yelp description to be the same with what is in your Yext profile, they have an Opt Out option, but they will still wipe out your Yelp description.

You need to call a Yelp representative to restore your old, original business description. It is not sure how search engines like Google, Yahoo, or Bing will view the original content on these websites. But it is better to have a few different descriptions for your business listing sites.

Other profiles that will be replaced by Yext are ChamberofCommerce.com and MerchantCircle listings. The ChamberofCommerce listings will be taken out by them and be put as unclaimed status. You need to send an email to the administrator of the website to reclaim all your listings.

You need to keep in mind that while there are at least 60 listing sites that are connected to Yext, and it is still increasing as the day goes by, there are still local directories like Manta, Infogroup, Acxiom, YP, Localeze, and a lot more, that they don’t have access to.

(Want to know more about local Search Engine Optimization? Visit https://en.wikipedia.org/wiki/Local_search_engine_optimisation.)

Kudzu and Hotfrog used to be in this list, but they manage to get the two directories. Yext is not the only thing business owners needed when doing local Search Engine Optimization, so, don’t expect to get a higher ranking just by subscribing to them. There are other factors you need to consider to get ranked and maintain a good online reputation in your local search result.

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