Search Engine Optimization evolves and fluctuates all the time. Organic SEO might have a larger scope of the internet, but having Local SEO is beneficial in finding the right audiences within the vicinity of a business.
When it comes to local SEO, it is much advisable that business optimize their on-site and off-site SEO strategies, such as that of a good Austin SEO Company, to efficiently target clients and customers who may be searching their local business.
Here are five local SEO tactics proven for businesses in order to rank higher for local search terms.
- Use title and meta description tags
Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text of title together with the respective description tags is displayed in search results. These should be attention-catching and compelling mini-adds to attract customers to click on it.
The generally acceptable length for title tags is around 50 to 60 characters, and description tags with 160 to 200 characters. These are vital to draw customers to hover over and click the link to lead to a site, so it must be precise and powerful.
- Oversee accurate details on online directories and citations
It’s important that an owner gets his business listed correctly and consistently on top online business directories, such as Yelp, Merchant Circle, Citysearch, and others.
It’s also important to display your business’s name, address, and phone number so customers can reach out accordingly.
Small discrepancies like misspellings, wrong addresses, abbreviations, and wrong phone number can create a problem, with Google not permitting a business to show up in any of the results.
- Google My Business: Claim and optimize
Google My Business (GMB) is considered a directory which plays serious roles for local businesses to claim their Google My Business page. This service is free of charge and guarantees incredible exposure as any good Austin SEO Company should take advantage of.
- Online reviews matter
A recent survey shows that 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business or if they are happy with the service.
Get Five Stars, Trustpilot, Vendasta, and Reputation Loop are good reputation marketing softwares that businesses can use to track, manage, and magnet potential reviews.
A quick response time to comments makes a business create the impression of reliability and ingenuity.
Austin SEO Company is a digital marketing expert, specializing in SEO, PPC, and Local SEO. These guys have years in his belt, and have an extensive record of getting business on top of Search Results pages using white hat SEO techniques.